Sales Candidates Should Sell Themselves on Social
By:
Alan Anwar

First impressions happen earlier than you think.

We have our fair share of senior Financial Technology sales roles at any one time. The industry is buzzing, and innovative companies across Asia-Pacific are looking for evangelists who can help them to spread the word.

These people need to live and breathe Financial Technology. When your job is to influence the hearts and minds of skeptical potential clients, you have to have that special aura that says: “yes, this person might be onto something. I’ll have a meeting to see what they have to say.”

The first impression for a client (or indeed potential employer) happens way before they walk into the interview room. It is when they check them out on LinkedIn.

No matter what you think about LinkedIn, it is undeniably the premium professional networking platform on the planet. It might be a mecca for recruiters, but its sales offering is also compelling.

Any salesperson worth their salt has a polished (and active) LinkedIn profile.

Except that simply isn’t true at the more senior levels.

While the younger guys are happy to optimise their profiles, hustle for views with relevant content, and build their networks for a future of social selling, the sales leaders of the world seem to have let social selling pass them by somewhat. They are doing strategic stuff – why would they need to get down and dirty on social media?

This view can be incredibly damaging when it comes to getting a job, not to mention securing those big deals (when personality matters).

I find myself having these conversations with an alarming number of senior people, so I thought that I would pen a quick blog. It matters, it really does.

Customer (and market) focus is a key aspect of any sales person’s activity, and social media is an ideal place to demonstrate your knowledge and passion for your area. The aim isn’t to become a celebrity and go “viral,” but when an interested party comes across your profile, they have to see someone who is passionate about what they do.

A couple of blank job descriptions and a two-line summary convey a very different message.

Social media doesn’t require a lot of work. You need to polish your profile to reflect who you are and what you believe in. You should connect with interesting people who are saying relevant things (so that you can engage with them). You need to steer clear of attempts to go viral and make sure that everything you share is useful for your audience.

Just like any good book, when an observer takes a peek, they should want to read more.

The depth of what you share on social can actually convey far more layers of understanding than the typical CV, and employers who are about to invest an awful lot of money in hiring someone will be willing to spend that time getting to know you.

If your competitor for the role is highly active on social and you are not, who do you think has the advantage before they walk into that interview room?

Take the opportunities of social more seriously. It could make all the difference.

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Alan Anwar is the Managing Director at Datasearch Consulting, a leading executive recruitment firm specialising in the Financial Technology & Data sectors.

You can download their FREE comprehensive guide on “The Complete Guide to Navigating Your Job Search - 5 Proven Steps to Secure Your Ideal FinTech or Market Data role” hereAlternatively you can view the Datasearch Consulting website or contact them directly on info@datasearchconsulting.com for a confidential discussion.