Social media was once labelled as “The next big thing” but that boat has sailed and it’s since become an integral part of our everyday lives. Many hiring managers, HR managers and recruiters, will use social media as their first point of call when targeting people or candidates for job vacancy. You should be in a position to fully utilise and maximise this growing channel. Here’s how to use it to your advantage:
1. Network With the Best of Them
Building an online presence involves developing and leveraging your network. A network is exactly what you’ll need the next time you’re looking for work. It’s not something that can wait until you need to use it. The trick is to start now so that when the time comes, you’ll be in possession of a highly versatile and vigorous network to draw upon.
If you’ve worked in FinTech for any number of years, you’ll undoubtedly know plenty of others who work in the same industry. Networking isn’t about pinpointing people without providing a benefit in return. Rather, it involves exchanging contacts for mutually beneficial purposes. Sites like LinkedIn are excellent for this purpose.
Your online success rate will increase if your LinkedIn profile is up to date and written in a marketable fashion. Job seekers often shy away from including too much information but it can work against them. Line managers, HR Managers and recruiters will use your profile to ascertain if you have potential to be the right fit. Include additional aspects such as employment recommendations and other work related information where possible
2. Expansion of your Network
Increasing your number of online connections isn’t just about “friending” everyone you meet. When it comes to job hunting, the value lies in connecting with the right type of people. These are likely to be well-connected, perhaps work at a company where you aspire to work, or perhaps work in a niche area of the industry you wish to explore. Of course, these are potentially any number of other reasons you might like to connect with someone, but these are the most applicable when it comes to your job search.
Likewise, there’s no need to jump onto LinkedIn and start friending away. Honestly, this method won’t get you far. It’s more important to strengthen your network with quality connections and reach out to people with whom you have something in common. However, being in touch with the specialist recruiter is the key. This also paves the way for sending a personalized note of introduction to briefly explain who you are and why you’re requesting the connection in the first place.
Some of the best ways to attract the attention of particular people on social media, such as a useful hiring manager, is to retweet their tweet and ideally gain their following. Or “to expand your LinkedIn network until they become a third degree connection. Twitter in particular offers opportunity to connect with professionals who might not otherwise give you the time of day.” Important to mention the fact that Facebook shouldn’t be overlooked, especially in FinTech, companies have a huge Facebook presence, and the impact of this for jobseekers is immense.
3. Use Search Functionality to your Advantage
The presence of social media makes it possible to research particular people and companies before you’ve even met with them. As a job seeker, use this to your advantage. If you land an interview, thoroughly research your interviewers as well as the company on LinkedIn as well as a more traditional Google search.
4. Track Industry Developments
Tracking development and changes in the FinTech industry may prove to be a key contributor to landing your next job. Employers want to hire people with strong industry knowledge and social media is one of the best ways to keep you updated. It’s quite likely you may be asked about current news and market trends in a job interview scenario. Social media and online research are progressive ways to stay current because news is published almost immediately, as it comes to hand.
Given FinTech currently has one of the fastest changing landscapes of any industry, social media is an easy and accessible way for individuals and companies to share their success stories with others. As a job seeker, this means it’s a valuable place for information about key trends, updates and industry challenges. You can also actively participating in forums, chats and other online mediums. “Joining online conversations helps you keep up to date on the industry, meet helpful contacts, and showcase your expertise in your field.
The benefits of being visible on social media are also vast when it comes to your job search. Employers, particularly in the FinTech sector, want to see that you’re savvy when it comes to social media and that you appreciate their benefit not only in your personal life but in the professional domain as well.
Mukul Kohli is a Senior Associate at Datasearch Consulting, a leading executive recruitment firm specialising in the Financial Technology & Data sectors.
You can download their FREE comprehensive guide on “The Complete Guide to Hiring Fintech & Data Talent - 5 Proven Steps to Secure the Best Candidates Possible” here. Alternatively you can view the Datasearch Consulting website or contact them directly on firstname.lastname@example.org for a more detailed discussion.
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